Rugas Technologies

ELDERCARE

Developing a platform for healthcare operations for managing bank shifts at NHS trusts in the UK.
Location: Canada
Industry: Medical

Client and Product

Through our partnership with Swiftsense Singapore, we are collaborating on a remote monitoring solution specifically designed for elder care homes, focusing on smart home solutions. Rugas Technologies is currently developing an application on top of the IoT platform, which will enable real-time monitoring of the conditions within the elder rooms and provide immediate alerts to the care providers. We are currently in the design phase of the project and are preparing to transition into full-fledged implementation in the near future.

The Challenge

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Instant Offices asked us to take their performance to the next level by driving an additional 20% in revenue. This was a huge challenge, especially since we already had front-page rankings for 90% of the top 1000 cities across the globe.

We took the challenge head-on by focusing on new target audiences, developing custom software to analyse data and launching a creative multi-layered content and PR campaign. At the base of our strategy, we analysed over 250 enquiries and mapped them to job titles, and segmented these into two main groups of people looking for office space – entrepreneurs and office managers.

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Our Strategy

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Make your customer service stand out.​
Customize your reports and get insights into the metrics that matter.​
They help improve communication and make sense of massive amounts of data.​​

Marketing Goals

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

SEO Onsite optimisation

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

The Results

Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.
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Traffic Increase From SEO
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Increase in New Users
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Increase in Inquiries
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Revenue Increase
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Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.

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