Rugas Technologies

HEART HEALTH

DICOM Appliance for routing Medical imaging studies from Hospital & Diagnostic Centers

Location: Bengaluru, India
Industry: Medical
www.hearthealthtech.com

Client and Product

Heart Health is currently in the process of developing a DICOM Appliance for efficiently routing medical imaging studies from hospitals and diagnostic centers. In addition, we are building an innovative platform aimed at automatically detecting and classifying anomalies in cardiac medical images. We are pleased to announce the successful completion of the clinical trial for our product in February 2022, and we are actively working on incorporating the next set of features. As part of this development, we have created the Delta Nudge tool, a unique and powerful tool specifically designed for accurately drawing and adjusting the endo/epicardium contour boundaries of the heart.

The Challenge

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Instant Offices asked us to take their performance to the next level by driving an additional 20% in revenue. This was a huge challenge, especially since we already had front-page rankings for 90% of the top 1000 cities across the globe.

We took the challenge head-on by focusing on new target audiences, developing custom software to analyse data and launching a creative multi-layered content and PR campaign. At the base of our strategy, we analysed over 250 enquiries and mapped them to job titles, and segmented these into two main groups of people looking for office space – entrepreneurs and office managers.

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Our Strategy

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Marketing Goals

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

SEO Onsite optimisation

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

The Results

Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.
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Increase in New Users
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Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.

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