Rugas Technologies

iDIM

In house product to enable transfer of medical images to cloud and making it available to other medical applications

Location: Bengaluru
Industry: Medical
web.idim.io

Client and Product

iDIM is designed to enable the transfer of medical images to the cloud and make it available to other medical applications. It is a Raspberry Pi-based device that interfaces with medical equipment to collect medical images. The device is compact and easy to install, making it an ideal solution for healthcare providers of all sizes. The device is designed with cloud-based configuration and management, enabling healthcare providers to manage and monitor the device remotely. The cloud-based configuration also ensures that the device is always up-to-date with the latest features and software updates.

The Challenge

iDIM presents a promising solution to overcome the challenges associated with medical image management. Its compact and intuitive design, coupled with cloud-based configuration and management, along with the online medical image viewer, effectively tackle the hurdles faced by healthcare providers. The successful implementation of iDIM in a Bangalore hospital highlights its ability to save time, cut costs, and enhance patient care by facilitating easy access to medical images for healthcare professionals. With iDIM’s streamlined approach, healthcare facilities can optimize their image management processes and improve overall efficiency in delivering quality patient care.

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Our Strategy

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Marketing Goals

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

SEO Onsite optimisation

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

The Results

Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.
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Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.

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