Rugas Technologies

SHIFTPARTNER

Developing a platform for healthcare operations for managing bank shifts at NHS trusts in the UK.
Location: UK
Industry: Medical
www.shiftpartner.com

Client and Product

NHS trust in the UK that is looking to improve the efficiency of their healthcare operations by managing bank shifts more effectively. It is a platform for healthcare operations, including mobile applications and web platforms for healthcare staff and managers. The platform has features such as shift management, automatic scheduling, shift requests, shift swaps, time tracking, and extended pilot features such as automatic alerts for unfilled shifts, reminders for shift changes, and customizable reporting. The platform is designed to improve the flexibility of healthcare professionals in managing their schedules, thereby providing better care to patient.

The Challenge

As you may already know, there are an infinite number of things you can test on your site to help you increase sales.

Instant Offices asked us to take their performance to the next level by driving an additional 20% in revenue. This was a huge challenge, especially since we already had front-page rankings for 90% of the top 1000 cities across the globe.

We took the challenge head-on by focusing on new target audiences, developing custom software to analyse data and launching a creative multi-layered content and PR campaign. At the base of our strategy, we analysed over 250 enquiries and mapped them to job titles, and segmented these into two main groups of people looking for office space – entrepreneurs and office managers.

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Our Strategy

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Make your customer service stand out.​
Customize your reports and get insights into the metrics that matter.​
They help improve communication and make sense of massive amounts of data.​​

Marketing Goals

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

SEO Onsite optimisation

We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.

The Results

Between August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.
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Traffic Increase From SEO
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Increase in New Users
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Increase in Inquiries
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Revenue Increase
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We were fortunate to bring Rugas Technologies on board for our product development. As a healthcare workforce startup in the UK, we needed to add innovative features to our product line quickly. Rugas quickly grasped the concept and technology, delivering high-quality features at an impressive speed. They followed agile scrum methodology, addressing issues andestablishing a robust development and delivery process. Their UI/UX team provided modern designs with usability in mind, and they had expertise in cloud deployments. Communication was excellent, and they were responsive to our needs. Rugas proved to be a trustworthy technology partner, enhancing features with their expertise and suggestions.

Dilshan Arawwawala (BSc MRCP FRCA FFICM FCI MSc PGCertBA)
CEO and founder

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